“JETZT WIRD ES RICHTIG ASOZIAL” is a homage to everyday humor. Everything is a little too inflated, too funny, too inappropriate. It’s all about playful discovery. Kneading, building towers, doing puzzles. From the funny fake news to spontaneous eyebrow shaving. Basically everything that would make Dad shake his head and ask “WHY?” Well dad, because it’s super fun.
The coat of the project was featured in Ukrainian Vogue, click the link to see the editorial.
designs
Destruction
Part of the process was to use destruction as a design element, which is being reflected in the damaged knit designs and the video project “Jetzt wird es richtig asozial”. I upcycled shoes which I refined with cardboard and other materials. As cardboard is not particularly stable as a sole, the shoe was quickly demolished. I recorded the process of demolition in a video and photos. This uncontrolled design process was visually the best thing that could have happened to the shoe.
fake news
Throughout the process, I started to play with words and question their origins and evolution. The term "skinhead," for instance, has become heavily misrepresented in modern times, often associated with far-right radicalism due to careless conflations in the media. However, skinheads originally emerged from the 1960s and 70s working-class subculture in England, deeply connected to music, solidarity, and marginalized communities. This misrepresentation has always bothered me, especially after encountering a trash article about a right-wing radical, where they strangely mentioned a "pink tape" and misused the word "skinhead." Read more ↓
In response, I created this piece to critique how language is distorted and manipulated in the media. I tattooed the word "skinhead" onto a light-skinned wool hat to symbolically disconnect the term from its negative modern connotations and bring it back to its authentic roots. The hat, along with a sweater where I knitted the rest of the article's headline, forms an outfit that directly confronts the article's misrepresentation. Through this piece, I want to encourage others to question these oversimplifications and reflect on the true meanings of cultural terms today.
